Music icon Bob Dylan joins Cadillac and XM in a new multimedia campaign promoting the 2008 Cadillac Escalade. The campaign highlights XM as a standard feature in the Escalade through print and an online video vignette, plus the :30 second television spot, "Detour."
Coinciding with the launch, Dylan's critically acclaimed show, "Theme Time Radio Hour," will premiere a "Cadillac" episode, with music inspired by the automaker. The collection of songs demonstrates Cadillac's influence on popular culture, inspiring musicians in nearly every genre. Heard exclusively on XM, Bob Dylan's "Theme Time Radio Hour" debuted in May 2006 to popular and critical acclaim.
The Cadillac-inspired episode premieres Wednesday October 24th at 10 a.m. ET, on XM channel 40, "Deep Tracks", and you can hear encore broadcasts of the show all day on XM channel 2, "XMX." See the entire schedule, brought to you by Cadillac, at www.xmradio.com/bobdylan.
Find more information on cadillac at www.cadillac.com and www.mycadillacstory.com.
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